Two prices for the same work

Dreamforce and UNBOUND, same week · September 2026 · every number from the vendor's own page

You drive

Your CRM, your Claude subscription, the connector between them

$200

a month. Her Claude subscription. The CRM is free.

  • Almost exactly one Salesforce seat, for the whole company.
  • No charge per action. No credits to buy.
  • You write the skills. The cost is that you have to learn it.
Meter: none. You bill yourself in time.

Salesforce drives

Piper · Hunter · Casey · Paige · Carter · Marshall · Fin

$195

per user per month, Core edition, billed annually

  • $0.10 per agent action. $0.15 for voice.
  • 500,000 credits included per org per year. That is 25,000 actions, and it does not grow when you add people.
  • Advanced $395 · Max $550. No price published for the named agents.
Meter: effort. It charges whether it worked or not.

HubSpot drives

Prospecting · Customer · Content · Campaign · Data. You don't pick one.

$1.00

per lead the Prospecting Agent actually recommends

  • $0.50 when a customer chat is resolved without a human.
  • Credits run about a penny each, $10 per thousand.
  • A chat it escalates costs zero. A contact it researches and passes on costs zero.
Meter: completion. You pay when the job lands.
Salesforce bills you for effort. HubSpot bills you for completion. Drive it yourself and nobody bills you at all.

What the buy lane actually delivered

Major Tom pointed the Prospecting Agent at 1,000+ dormant MQL and SQL contacts.

24 meetings booked · $750,000 in proposals · one deal around $200,000 closed · pipeline up 30% · roughly 300 rep-hours saved. Just over four weeks.

HubSpot's own published case study. Their customer, their numbers.

The number that frames both lanes

HubSpot surveyed 6,000 customers and prospects. 90% are using AI. 6% call the results transformational.

That 6% are 4x more likely to hit revenue targets. And they run four or five use cases out of fifty tracked, not fifty.

Yamini Rangan, UNBOUND opening keynote, September 16.